Artificial Understanding
Modern institutions have become adept at producing the artifacts of understanding: the persona deck, the journey map, the dashboard, the evaluation framework. They point to these objects and say: See? We understood.
But the understanding is artificial: real as artifact, artificial as comprehension.
Artificial Understanding examines what happens when institutions optimize for smoothness, speed, and scale at the expense of contact with reality.
Design is the most revealing case, because it is the discipline that explicitly promises that contact. But the pattern extends far beyond design, into healthcare, education, technology, and governance.
The pattern is already widespread, and AI is about to scale it.
Artificial Understanding is forthcoming. For updates, use the form below.